Choose your niche.

Choosing your niche is very important. You must have a clear vision and focus on who or what group you would like to market. There are many networking events to choose from. However, if you are not focused on your target market, going to these events may not be very beneficial.

Now, don't get me wrong; it will help you to get more contacts...but the purpose of networking is to generate leads for sales. If you purpose is to just meet people and expand your network, then by all means go to as many networking events as possible.

If you have a target market or geographic location you are concentrating on, find events in that area. you can look look for events by visiting your targets market sites and associations. The chamber of commerce, local newspapers etc.

Focusing on a niche is the easy way to get started and will help you focus your attention within that market. From there you can grow to other markets.

Tune in tomorrow for the next topic in the series.

Sal
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http://www.salmankkhan.com/Contact.html