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Wednesday, August 15, 2007

Ask Their Need First

Me...me...me... this will not get you anywhere. What I have to say today is, unfortunately, not going to get you immediate gratification. Rather you will reap the rewards later. The best way to build relationships and to successfully network is to ask your potential client their "pain points".

The prospect may not necessarily looking for your services at the moment; however they may have other needs to satisfy first. Become their savior. Try to provide them with the resources they need. you will see that this will benefit you in the long run. They will return the favor by requesting AND referring your services.

Many people know this. This is not new. However, in practice it is hard to follow. Many people want to help others but when they start talking....they are all about "What can you do for me" and NOT "What is it that I can do for you?"

Help others first!

Tune in next time....

Sal

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