Today we will discuss a little bit about how to market within any industry by applying some generic marketing options. Marketing your product or service can be done through traditional medium such as paid advertising using flyer's, newspapers, web, TV, etc.
An alternative marketing solution is to partner with complementary businesses as well as market to strategic partners that have access to clients. This method of marketing takes more time to see returns however, in the long run it is less expensive and more productive.
Start by identifying complementary businesses. On a piece of paper write your business name in the center and draw a circle around it. Then draw spokes (lines) around the circle. Write the names of industries on the other ends of the lines. Once you have identified complementary business industries then for each industry create a partnership strategy. A partnership strategy should include a list of businesses, an approach method, some value added benefit for both parties, and a way to track progress over the life of the partnership.
Hope this helps. Any questions please email me at skhan@salmankkhan.com
Please visit my site www.salmankkhan.com and check back for the next blog.
Thursday, October 18, 2007
Marketing Options for Targeted Industries
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1 comment:
I like this one and even if you have a relationship with someone that is not in a complimentary industry or is a power partner, you can still ask them to refer you to those that they know.
So, if you receive referrals from CPAs, Attorneys and Insurance brokers, then ask your contacts for friends they know in those industries and a simple introduction, even by e-mail can go a long way in building your expanded network.
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